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Wish Product Feed | Build Guide

Required Attributes

These columns need to be included as a minimum in order for your feed to be accepted and your products to be listed on Wish.

Main Image URL

Type: URL

Description

URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG, PNG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any “image not found” images. We do not accept image URLs that begin with https://.

Examples:

Acceptable: http://www.yourwebsite.com/images/7324204/3

Acceptable: http://www.yourwebsite.com/images/dress.jpg

Unacceptable: https://www.your website.com/images/7324204/3

Unacceptable: http://www.yourwebsite.com/images/dresses.html

mandatory

Unique Id

Type: String

Description

Provide the unique SKU number you use internally to identify this item. Please keep this SKU number for any SKU number updates to this item in future feeds. Wish.com’s system uses this SKU number to identify, track, update, and report on this item.

Examples:

Acceptable: HSC0424PP

Acceptable: 112123343455432

Unacceptable: 2

Unacceptable: a

mandatory

Price

Type: Price

Description

The price of your product that will be displayed on Wish.com, without additional text. This is how much the customer will pay for the product.

Examples:

Acceptable: 100.99

Acceptable: 10.99

Unacceptable: 49.99 + S/H

mandatory

Shipping

Type: Price

Description

Estimated ground shipping per product. This is how much the customer will pay on shipping for each sale of the product. Should not contain any additional text. Note that this will be the Default Shipping Price. If a product listing has any new or unset country shipping prices, the product’s Default Shipping Price will automatically apply as the shipping price for those new or unset countries.

Examples:

Acceptable: 4.00

Acceptable: 4.99

Unacceptable: 4.99 + S/H

mandatory

Product Name

Type: String

Description

Use the following template to build your product names: Main brand + Sub-brand, family or product name + Up to 3 key attributes + Generic product type. Product Names must be clear and concise and should also be descriptive of the product being sold. This template will help consumers identifying your product.

Examples:

Acceptable: Men’s Dress Casual Shirt Navy

Acceptable: Women’s Solid Color Black Dress Pants

Unacceptable: Best Price!!! **CHEAP** Baby Stroller!!!

mandatory

Quantity

Type: Integer

Description

Number of this SKU that are in stock. Please use inventory buffering for Wish specified inventory. Maximum 500,000. Larger inventories will be automatically lowered.

Examples:

Acceptable: 1200

Acceptable: 0

Acceptable: 4

Unacceptable: In stock

Unacceptable: Out of Stock

mandatory

Optional Attributes

The following columns are not mandatory, but if you are able to include this information it is recommended that you do. The addition of this supplementary information could improve the quality of the listing, its visibility on the channel and therefore your results.

Localized Shipping Cost

Type: Price

Description

The estimated group shipping cost in your local currency. This is how much Wish will pay you for shipping the product. The local currency is based off your local currency code that can be found under Currency Settings.

Examples:

Acceptable: 4.00

Acceptable: 4.99

Unacceptable: 4.99 + S/H

optional

Local Currency Code

Type: String

Description

Your local currency code, the currency used for all your products. This must match your localized currency

Examples:

Acceptable: USD

Acceptable: CNY

Unacceptable: Chinese

optional

Localized Cost

Type: Price

Description

The local currency cost of your product. The amount Wish will pay the merchant after sale of the product converted to your currency. The local currency cost is based off the local currency code that can be found under Currency Settings.

Examples:

Acceptable: 10.99

Unacceptable: 10.99 + S/H

optional

Parent Unique Id

Type: String

Description

When defining a variation of a product we must know which product to attach the variation to. ‘Parent Unique Id’ is the ‘Unique Id’ of the product you wish to attach this variant to. The ‘Parent Unique Id’ must already exist on Wish or be included elsewhere in your upload. The ‘Parent Unique Id’ is also called the ‘Parent SKU’.

Examples:

Acceptable: HSC0424PP

Acceptable: 112123343455432

Unacceptable: 2

Unacceptable: a

optional

Extra Image URL 10

Type: URL

Description

URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.

Examples:

Acceptable: http://www.yourwebsite.com/images/7324204/3

Acceptable: http://www.yourwebsite.com/images/dress.jpg

Acceptable: REMOVE_ALL

Unacceptable: https://www.your website.com/images/7324204/3

Unacceptable: http://www.yourwebsite.com/images/dresses.html

optional

GTIN

Type: String

Description

The Global Trade Item Number (GTIN). Use comma-separated string to represent barcodes for multiple variations. Barcode for each variation can be a Universal Product Codes (UPC) code or European Article Number (EAN).

Examples:

Acceptable: 716393133224,716393133225,716393133226

Acceptable: 716393133224

Unacceptable: asdf884445ds

Unacceptable: 716393133224 716393133225 716393133226

optional

Extra Image URL (Plus Extra Image URL 1-10)

Type: URL

Description

URL of a photo of your product. Link directly to the image, not the page where it is located. Same rules apply as Main Image URL attribute. You can specify one or more additional images separated by the character ‘|’.The order of the urls will be the order of the images displayed on product page. To update existing images or add new images, you need to provide all extra image URLs, including the ones that remain the same. If none of the extra image URLs is provided, no update will be done. Provide REMOVE_ALL to unset all existing extra images.

Examples:

Acceptable: http://www.yourwebsite.com/images/7324204/3

Acceptable: http://www.yourwebsite.com/images/dress.jpg

Acceptable: REMOVE_ALL

Unacceptable: https://www.your website.com/images/7324204/3

Unacceptable: http://www.yourwebsite.com/images/dresses.html

optional

Tags

Type: String

Description

Non-hierarchical keyword or term assigned to each product in your feed. This kind of metadata helps describe an item and allows it to be categorized and found again by browsing or searching on Wish.com. Tags should be comma separated, but do NOT use commas in individual tags. The more tags you add, and the more accurate your tags, the better the chances our users will find your products. There is a maximum of 10 tags allowed per product, if you add more than 10 we ignore the extra tags.

Examples:

Acceptable: Shirt, Men’s Fashion, Navy, Blue, Casual, Apparel

Acceptable: Women’s Fashion, Jewelry & Watches

Acceptable: Men’s Fashion, Suits, Mafia, Silk Tie, Ties

Unacceptable: Clearance Items

Unacceptable: Cheap Cheap Cheap

Unacceptable (Too many tags): Fashion, Suits, Ties, Silk Ties, Men’s Suits, Italian Made Suits, Italian, Men’s Fashion, Hand Crafted, Silk, High Quality

optional

Landing Page URL

Type: URL

Description

URL on your website containing the product detail and buy button for the applicable product. Please append analytics tracking codes at the end of your click-out URLs if applicable. We do not accept URLs that begin with https://.

Examples:

Acceptable: http://www.amazon.com/gp/product/B008PE00DA/ref=s9_simh_gw_p193_d0_i3?ref=wish

Unacceptable: https://www.wish.com/c/509e9ebeb23b1e5240d253

optional

Variation Image URL

Type: URL

Description

URL of a photo of your product. Link directly to the image, not the page where it is located. We accept JPEG, PNG or GIF format. Do not include company logos or names or promotional or other identifying text. Images should be at least 100 x 100 pixels in size. Do not include any “image not found” images. We do not accept image URLs that begin with https://.

Examples:

Acceptable: http://www.yourwebsite.com/images/7324204/3

Acceptable: http://www.yourwebsite.com/images/dress.jpg

Unacceptable: https://www.your website.com/images/7324204/3

Unacceptable: http://www.yourwebsite.com/images/dresses.html

optional

Is LTL

Type: Boolean

Description

Whether product is Less than Truckload.

Examples:

Acceptable: Yes

Acceptable: No

optional

Localized Price

Type: Price

Description

The local currency price of your product. The customer will pay this amount for the product after the prices have been converted to your currency. The local currency price is based off the local currency code that can be found under Currency Settings.

Examples

Acceptable: 100.99

Acceptable: 10.99

Unacceptable: 49.99 + S/H

optional

Shipping Time

Type: String

Description

The amount of time it takes for the shipment to reach the buyer. Please also factor in the time it will take to fulfill and ship the item. Provide a time range in number of days. Min shipping time cannot be less than 2 days.

Examples

Acceptable: 20-30

Acceptable: 15-26

Unacceptable: 1-2

Unacceptable: 0

Unacceptable: 7-7

optional

UPC

Type: String

Description

12-digit Universal Product Codes (UPC)-contains no letters or other characters. A barcode symbology used for tracking trade items in stores and scanning them at the point of sale.

Examples:

Acceptable: 716393133224

Unacceptable: asdf884445ds

optional

Max Quantity

Type: Integer

Description

The maximum quantity of products per order. This lets users break down large orders for easy management and tracking. This should only be used in rare cases.

Examples:

Acceptable: 100

Acceptable: 10

Acceptable: 1

Unacceptable: 0

optional

Product Brand Name

Type: String

Description

Provide the product brand name of the product being sold.

The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple.

Visit Brand Directory to view a list of brands to select from or request a new brand to be added.

Examples:

Acceptable: Nike

optional

Requested Product Brand ID

Type: String

Description

Provide the product brand ID of the product being sold.

The product must be authentic and directly manufactured by the brand owner. For example, Apple is the Brand of iPhone or iPad but Apple is not the Brand of an iPhone case not manufactured by Apple.

Visit Brand Directory to view a list of brands to select from or request a new brand to be added.

Examples

Acceptable: 545d5e6a6fa88c38cdfe0735

optional

Localized Shipping

Type: Price

Description

The estimated group shipping price in your local currency. The local currency is based off your local currency code that can be found under Currency Settings.

Examples

Acceptable: 4.00

Acceptable: 4.99

Unacceptable: 4.99 + S/H

optional

Color

Type: String

Description

The color of the product, especially as it pertains to apparel or jewelry. Each color variation must be its own row in the feed, have its own unique SKU, and its own inventory level. If you would like to have it show two colors (eg ‘black and red’), simply separate the colors by “&” (eg “black & red”). Note: not to be confused with products having two different colored variations. The name of the color must be in the list of currently accepted colors.

Examples:

Acceptable: red

Acceptable: black & blue

Unacceptable: red, blue

Unacceptable: black & blue & green

optional

Clean Image URL

Type: URL

Description

URL of the clean image of your product. Must the same Wish URL as the Main Image URL or one of the existing Extra Image URLs or the url of a new added image. Products with clean image selected may receive increased impressions and sales. Learn More.

Examples:

Acceptable: http://www.yourwebsite.com/images/7324204/3

Acceptable: http://www.yourwebsite.com/images/dress.jpg

Unacceptable: https://www.your website.com/images/7324204/3

Unacceptable: http://www.yourwebsite.com/images/dresses.html

optional

MSRP

Type: Price

Description

Listings include a field for a comparison or reference price (“MSRP Field”). Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with the Product Reference Price Policy. Learn More.

Examples:

Acceptable: $19.00

Acceptable: 19.99

Unacceptable: 19.99 + S/H

optional

Size

Type: String

Description

The size of the product, especially as it pertains to apparel, footwear, or jewelry. Each size variation must be its own row in the feed, have its own unique SKU, and its own inventory level. It must be either a number or in the list of currently accepted sizes.

Examples:

Acceptable: S

Acceptable: XXL

Acceptable: 6

Acceptable: 6.5

Unacceptable: small

Unacceptable: S, M

optional

Wish for Merchants Help Documentation

Product specification

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